As a third generation jiu-jitsu master in the Gracie Family, I’ve spent my entire life studying the most efficient ways to neutralize violent aggressors in the context of real fights. After becoming increasingly frustrated with the lack of ways to carry unworn hoodie, I finally decided to apply my multi-generational problem-solving DNA to my hoodie dilemma, and it worked! Within 30 minutes, I had my first functional prototype, and less than 12 months later, the world was introduced to the Hero Hoodie. Since then, we’ve built an incredible team, expanded the product line, appeared on Shark Tank, and developed incredible relationships with customers all over the world.